The team at ACCM has been working hard on a new visual identity for our organization, and we’re very excited to finally present you the results, which include a redesigned logo and a more modern and effective website. I encourage you to see our work at accmontreal.org, and to follow us on Facebook and Twitter.
This re-branding process began at one of our weekly Dinner & Discussions, where we listened to our membership’s thoughts on ACCM’s future and invited participants to provide guidance by illustrating graphics and brainstorming keywords that represent what the organization means to them. We partnered with Molotov, a communications agency with extensive experience in graphic design for social justice campaigns and community advocacy, in order to come up with a design that reflected the ambitions of ACCM and the communities we serve.
We decided on this logo because for us it symbolizes the optimism and positivity of our organization. Its 3-dimensional shape, facing outwards in multiple directions, represents ACCM’s dynamism and multi-faceted vision. The joining of the three positive symbols captures the collectivity that takes place at ACCM when our community comes together, and the bright new colour palette speaks to our playfulness and points towards a hopeful future.
We felt it important to honour past struggles in HIV advocacy while also celebrating ACCM’s optimism for the road ahead. A new website and logo place a fresh outlook on our updated programming initiatives, which will soon include:
- a new staff position for gay men’s outreach
- improved services for women living with HIV or hepatitis C
- an expanded SextEd helpline
- a cluster of HIV & Aging treatment information and social programs
This is an exciting time to be a part of ACCM. Thank you to our members, volunteers, and staff for their energy and guidance. As ACCM’s programs and services continue to evolve to meet the new realities of HIV, our commitment to volunteer-driven, member-focused programming remains unwavering.
To a bright future,
ACCM – AIDS Community Care Montreal